• petMD University

    petMD University Website

    petMD University website.
    User Experience, Creative Direction

  • Leapfrog Online microsite

    Ecommerce website for Leapfrog Online.
    Art Direction, Design

  • Know Inhibitors

    Know Inhibitors Website Concept

    Proposal for new website for rare genetic disease, focused on community engagement.
    Art Direction, Design

  • Timberland Authentics Microsite

    Ecommerce-enable microsite for Timberland Authentics.
    Lead Designer

Welcome to the Portfolio of L. Steven Pashley

User Advocate/Creative Problem Solver

Steve is a Creative Director/User Experience Director with over 13 years of user experience, interaction design, brand management and creative direction experience. Steve is currently Creative Director, User Experience and Design, for Pet360 where he leads a team of UX Designers, Interaction Designers and Copywriters. In this role, Steve led the design of Pet360.com, implemented user experience and design enhancements contributing to consistently strong sales growth on PetFoodDirect.com and led user experience and interaction design for petmduniversity.com, set to launch in January 2013.

Prior to joining Pet360, Steve worked for Cadient Group where he was a Senior Media Designer for major pharmaceutical clients. Steve was Lead Designer for stillyouwithtype2.com, winner of a 2012 Rx Awards Best Consumer Website award. Steve has worked extensively in ecommerce including stints at Lenox.com where he led user experience and design that helped grow the ecommerce business. Steve also provided user experience consulting for SpencersOnline.com and SpiritHalloween.com.